Marketing operations & automation consulting
Workflow Wizardry: Streamline processes, enforce data governance, and enhance marketing efficiency through optimized workflows and accurate data management.
Campaign Craftsmanship: Strategize, execute, and optimize email, event, and ABM campaigns with precise lead scoring, segmentation, and nurturing to boost demand generation.
Cross-Functional Collaboration: Align marketing, sales, product, and customer success teams to ensure seamless execution and cohesive strategies that drive revenue.
Strategic Scalability: Build scalable systems and processes that grow with your business, ensuring long-term efficiency and performance.
Event Excellence: Spearhead marketing campaigns across in-person and virtual channels, ensuring operational excellence and impressive attendance rates.
AI-Enhanced Efficiency: Leverage AI-driven tools and reporting solutions to uncover insights, accelerate processes, and continuously refine marketing performance.
Tools of Expertise: Marketo, Salesforce, HubSpot, Demandbase, ZoomInfo, and Splash.
Analytics & reporting
Customized Campaign Reports: Build tailored dashboards and reporting solutions to track marketing performance, optimize campaigns, and measure ROI with precision.
Email Excellence: Strategize, scrutinize and scale email marketing efforts to enhance one of the most powerful and proven marketing mediums. (And no, email marketing is not dead!)
Event Efficiency Evaluation: Observe, optimize, and overhaul inefficiencies at marketing events to swiftly qualify and hand off high-quality leads to sales—turning moments into measurable impact.
Insight Identification: Analyze and audit recurring campaigns to uncover actionable insights, improve audience segmentation, and fine-tune future strategies.
AI-Powered Analysis: Leverage AI-driven audience segmentation to maximize engagement, enhance targeting accuracy, and reduce list generation time by 99%.
Metrics that Matter: From attendance rates to sales meeting turnouts, identify KPIs that drive revenue growth and refine processes to consistently hit those targets.
Data-Driven Decision Making: Align cross-functional teams with clear, concise reporting that guides strategic initiatives and measures their marketing impact.